DESIGNERS DON’T JUST MAKE THINGS LOOK PRETTY…

1. I take a vague idea that’s in your head and make it a reality.

2. I make your text easier to read.

3. I educate your buyers.

4. I make the complex understandable.

5. I turn something boring into something compelling.

6. I interpret data.

7. I help you sell more books.

8. I make you look professional.

9. I make you look like an expert.

10. I help you charge more money.

11. I help you attract better clients.

12. I increase the visibility of your business.

13. I add value to your business.

14. I build one of the most valuable intangible assets your business can have.

15. I make people want to keep reading.

16. I build your credibility.

17. I decrease your bounce rate.

18. I increase your open rate.

19. I help you understand why your brand identity is so important.

20. I explain what to expect when creating a new web site.

21. I help you launch your new business.

22. I keep your web site up and running.

23. I understand your ideal customer.

24. I understand how to communicate to your prospects.

25. I deliver your message in the most effective medium.

26. I help you decide whether to use words, pictures or video.

27. I tell you when you’re wasting money.

28. I get people to trust you.

29. I get people to like you.

30. I make it easy for people to buy from you.

31. I understand your business goals.

32. I help you reach your business goals.

33. I communicate for you.

34. I find just the right image to convey your message.

35. I get search engines to find your web site.

36. I get your prospects to find your web site.

37. I keep viewers on your web site longer.

38. I make sure you don’t look like a DIY start up.

39. I help your customers overcome their fears about buying from you.

40. I help you keep up with the ever-changing world of online marketing.

41. I help you understand why we chose a serif rather than a sans serif typeface.

42. I focus your readers’ attention on the right words.

43. I get your RSS feed working.

44. I set up your Google Analytics.

45. I show you how to read and interpret your Google Analytics data.

46. I explain why updating your web site content is critical.

47. I integrate your web site with your CRM.

48. I make each e-newsletter you send have people say “wow” instead of “ugh.”

49. I allow you to take credit card payments on your web site.

50. I increase your email list.

51. I stop you from sending spam.

52. I create charts and graphs that really convey the data.

53. I help you make your point.

54. I make your book easy-to-read.

55. I make your book compelling to pick up.

56. I make your signs helpful.

57. I make your clients comfortable.

58. I think like a designer.

59. I project your best image.

60. I organize your words.

61. I use imagery to convey your ideas.

62. I make your words more effective.

63. I make you look how you wish you were: approachable, smart, trust-worthy, funny, etc.

64. I coordinate your brand identity.

65. I give you the tools to maintain your own brand identity.

66. I teach you how to update your web site.

67. I give you a competitive advantage.

68. I help you grow your business.

69. I make your product look desirable.

70. I don’t waste money, I increase it.

71. I prioritize your messages.

72. I find printers who do the job right the first time.

73. I find the sign makers.

74. I find the screen printers.

75. I figure out the right label to print.

76. I put a face on an ideal customer.

77. I help you define your audience.

78. I coordinate your Twitter background with your brand identity.

79. I teach you how to use Twitter.

80. I help you decide whether you should use Twitter.

81. I make you more efficient with broadcasting your content.

82. I make it easy for you to repurpose your content.

83. I coordinate your web site, e-newsletter and social media.

84. I set up your Facebook page and have it automatically post your new blogs.

85. I set up your blog to automatically feed to your LinkedIn profile.

86. I explain the difference between CMYK and RGB.

87. I explain the difference between PMS and CMYK colors.

88. I explain when you need offset printing, and when digital printing is OK.

89. I make the color look right on screen and in print.

90. I find the right paper stock.

91. I find the right partners to produce our ideas.

92. I pick out just the right color.

93. I set up the files the right way so that the end result is what we were all expecting.

94. I help you expect higher prices.

95. I get people to take you seriously.

96. I get people to take your business seriously.

97. I get people to think you’re the real deal.

98. I help you earn respect.

99. I build your brand identity.

What can you add? What has your designer done for you?